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Product Summary
BrandMap® is the choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. BrandMap 10 is available for both PCs and Macs and easily imports your Excel tables or csv data. The exclusive Brand Projector™ calculates and graphically displays the attribute changes necessary for brand re-positioning to any point on a map. The new Version 10 features true 3D rotatable maps and Brand Projector II™, which allows a researcher to drag an attribute higher or lower while watching the brand move on the map. BrandMap 10 exports map graphics directly to MSGraphics suitable for MS Office programs.
Key Features
New Features
All Features
- Presentation quality, report ready, customizable maps in seconds
- Point and click operation, fast computation and plotting, handles large matrices
- Fast high quality output to laser and color printers
- Easy copy and paste into PowerPoint, Word and other word processing documents (see examples!)
- Easy data entry—the data matrices (tables) can be entered by hand into the spreadsheet, imported from Excel, or Quantum or other tab packages, pasted in from other applications
- Brand and attribute labels are automatically applied and located No need to re-enter them
- Labels can be edited, bolded, underlined, italicized, boxed, etc. Fonts, sizes and colors can be easily changed
- Data points provide a visual link to the appropriate label to aid in re-positioning labels
- Easy hiding and un-hiding of data points, labels, and vector lines
- Maps can be easily flipped or rotated with just a click
- Supporting statistics are reported—coordinates, variance, correlations, inertias, ranks
- All ‘data centering’ and factorization options are provided
- Supplemental rows/columns (passive data points) are provided for correspondence maps, biplots, and mdpref maps
- Any axes can be plotted, with subsequent axes scaled in proportion to the first two
- Vector lines can be optionally plotted to the attribute data points
- Extensive context sensitive on-line help is always available
- Can directly map coordinates and labels produced by other statistical procedures
- Quadrant chart produces an automatically labeled scatterplot of any 2 columns of numbers. Labels are placed to not overlap data points or other labels
- Bubble chart produces an automatically labeled scatterplot of any 3 columns of numbers. Labels are placed to not overlap data points or other labels
- Regression chart with optional logit transform can indicate brands performing above or below expectations
- Radar chart has option to indicate relative as well as absolute brand performance
- The exclusive Brand Projector I allows you to move a brand to any point on the map and calculates the attribute changes necessary to get to that point.
- The exclusive Brand Projector II™ allows a researcher to drag an attribute higher or lower while watching the brand move on the map.
Productivity
BrandMap provides major gains in productivity compared to non-integrated approaches to producing perceptual maps and quadrant charts. BrandMap provides for easy data access or entry, fast calculation and presentation of statistics, and rapid graphical production of maps and charts. Just highlight your data table (complete with labels) and BrandMap calculates the relevant statistics and produces fully automatically labeled, presentation ready perceptual maps. There is extensive flexibility provided both in terms of statistical options as well as in the graphical presentation.
Presentation
BrandMap provides completely presentation ready output and extensive flexibility in terms of fonts, annotations, flips, and rotations. Excellent quality output is provided to laser and color printers. Also provided is an easy to use procedure for copying your BrandMap into presentation packages such as PowerPoint. Data point labels are automatically placed so as to not overlap and can be easily placed manually as well.
Analysis
The rapid, interactive nature of BrandMap makes it possible to take several different looks at your data in a very short time. You can easily try different mapping techniques or options and visually compare the maps of your data. Automatic intersecting lines can be dropped from the brands onto the attribute vectors. The exclusive Brand Projector™ calculates and graphically displays the attribute changes necessary for brand re-positioning to any point on a map. The Brand Projector™ object is just moved via mouse to a point on the map. Clicking on the object allows you to select the brand (column point) you would like to move there, and then a chart of attribute changes is immediately generated. The new Version 9.0 features true 3D rotatable maps and Brand Projector II™, which allows a researcher to adjust an attribute higher or lower while watching the brand move on the map. Supplementary (or passive) rows and columns can be plotted on correspondence maps, biplots, and mdpref maps.
Research Areas
BrandMap has been used in many areas of research to include: perception research, pharmaceutical product development, sensory research and product development, food product development, financial and banking product and institutional research. Additional areas of research use include political, automotive, FMCG, durables, advertising, brand equity, and many others.
Specifications
- Software Requirements
- Windows 7 through 10 or recent versions of OS-X.
- Hardware Requirements
- Pentium or later.
- Capacities
- BrandMap 10, now operating independently of Excel, is no longer limited by Excel capabilities--it can handle very large tables.
- Correspondence Analysis
- Supports supplemental (passive) rows and columns, 4 different factorizations, Brand Projector™. Statistics: produces inertias, coordinates, variance, chi-square, cell inertias, and correlations.
- Biplots
- Supports supplemental (passive) rows and columns, 3 different factorizations, all data centering and standardizing options, Brand Projector 1™ and Brand Projector II™. Statistics: produces coordinates, variance, and correlations.
- Mdpref
- Supports supplemental (passive) rows and columns, Brand Projector™ Statistics: produces coordinates, variance, and correlations.
- Multiple Correspondence Analysis
- Supports supplemental (passive) rows and columns, 3 different factorizations. Statistics: produces coordinates, variance, inertias, and correlations.
- Brand Projector I™
- Calculates and graphically displays the attribute changes necessary for brand re-positioning to any point on a map.
- Brand Projector II™
- Allows a researcher to adjust an attribute higher or lower while watching the brand move on the map.
- Quadrant/Bubble Charts
- Automatically applies non-interfering row labels to data points displayed in an Excel scatterplot or bubble chart. An updating feature allows for easy generation of a series of identically formatted charts with different data in each.