BrandTrend XL
Advanced Trend Analysis from within Excel!
Now, more than ever, you need to know the impact of your individual media and marketing efforts. Introducing BrandTrend XL -- a breakthrough in media and marketing analysis. And the easiest way to produce trend charts! All you need is Excel, your trend data, and BrandTrend XL.
Please contact us to set up a web demo and discussion of your needs.
Play Demo: BrandTrend XL Analysis Video (screen > 1024 x 768)
Play Demo: BrandTrend XL Analysis Video (screen > 800 x 600)
White Paper: Analyzing Advertising and Marketing Effects with BrandTrend XL
(A useful reference when viewing the video!
Features
- Easy operation -- Just highlight your data in Excel and trend it
- Can handle any date labeled data that can be represented in Excel:
- Questionnaire data from tracking or wave studies
- Sales or volume data
- Share data
- and more!
- Integrate media and marketing data also from Excel sheets or files
- Exclusive Dynamic Visualization screen -- scroll through time to actually see your media at work
- Exclusive Zoom Analysis screen with diagnostic charts and a written analysis
- Interactive trend charts:
- Change rolling period (moving average)
- Zoom and scroll over time
- Hide and unhide trend lines
- Compute a straight line trend
- Display significance of trend bands
- Media and marketing display
- Display individual executions
- Linked to trend line display for zooming and scrolling
- Built in adstock and rolling adstock computation and display
- Link your execution to any video, audio, or document file for automatic display when the execution is clicked
- Completely integrated into Excel
- Easy to use BrandTrend XL Ribbon or Toolbar
- No VBA or Excel macro code
- A completely compiled COM add in
- On line help and a manual