About WRC Research Systems, Inc.
WRC Research Systems develops state of the art analytic and visualization software primarily for the market research industry.
President
William Cantrall is the President of the company, which he
started in
1991 and incorporated in 1996. He is currently involved in
developing software for
statistical and graphical analysis of marketing research data as
well as consulting in the
area of advertising and brand tracking.
Dr. Cantrall was responsible for the BrandVision charting and
modeling software which
was licensed around the world starting in 1994.
He has also developed the M-Ad advertising awareness model which is
uniquely capable of picking out the contributions of individual
commercial executions in complicated media schedules.
WRC Research Systems began advertising the BrandMap® program for
correspondence analysis and biplots of tabled data in 1996. Today
BrandMap is the
leading marketing research oriented perceptual mapping product in
the world.
Dr. Cantrall has been involved in processing and analyzing marketing
research data
since 1977 with various assignments at Market Facts, Ad Factors, and
Millward Brown.
Prior to starting WRC Research Systems, he was Director of Advanced
Systems at
Millward Brown US, responsible for computer systems, statistical
analysis, and technical development. He received his Ph.D. with a
specialization in statistics and public opinion research from the
University of Illinois, Urbana, in 1975..