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New BrandMap® 8! |
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- Produces presentation ready biplots, correspondence maps, mdpref
and MCA maps
in seconds right from your
Excel tables
- Exclusive Brand Projectors I & II provide
interactive “what if” analysis right on the map
- New Excel 2007/2010 ribbon interface
- Excel 2007/2010,Vista
and Windows 7 compatible
- Works with Excel XP -
2003 as well
- The choice of professional
researchers worldwide
- New MCA module, vector
intercepts and CGS distance circles
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More
Information and Feature List
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Trend your
Excel data! |
NEW BrandTrend®
XL! |
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- Trend any and all
measures along with your media and marketing
activity right from within Excel
- Scroll through time
using dynamic visualization to see the effect of
your executions on your trend measures
- Zoom in on periods of
interest to determine which executions or activities
are affecting your trends
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More
Information and Feature List
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Survey Explorer
-- New 2010 pricing! |
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- A state of the art interactive graphical and
visualization tool for survey access, analysis and client
delivery
- Easy to use interface and
fast data access facilitate the preparation, analysis, and
publication of results
- Easily accommodates survey
data from any source
- Exceptional combination of
ease of use, speed, graphics and analytic capability
- All of the data from all of
your studies easily accessed and analyzed right from your
desktop
- Advanced preparation, access,
analysis and publication of survey results
- Accommodates survey data from
any source
- Output of advanced charts and
tables to commonly used presentation formats and packages
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More Information and Feature List
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To Play Demo click:
Survey Explorer Video
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BrandTrend® |
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- Visually analyze the impact
of your media and marketing activities on awareness, brand
image, and all other variables
- The most advanced
trend charting system available today for internal analysis
and client delivery
- Provides an ideal desktop
interface for viewing and analyzing trend charts
- Integrated with Survey
Explorer to facilitate the analysis and processing of survey
data results via trend charts for tracking studies
- Provides for easy
integration of your media, marketing and sales data on the
chart
- Provides ability to
interactively change the rolling period
- Provides for detailed view of
media by execution
- Unique zooming and scrolling
feature for closer looks at the data
- Unique indicators for
significance of trend
- Unique linking of media data
(just click on the media in the chart) to video, audio, or
text of the actual ad
- Provides for batch publishing
of trend charts into PowerPoint
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More Information and Feature List
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To Play Demo click:
BrandTrend
Video
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Brand
Profiler |
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- Produces presentation ready
brand by attribute or attribute by brand profile charts in
seconds directly from your Excel tables
- Derive new insights from
Brand/Attribute grids by adjusting for brand size and other
effects which make true comparison difficult
- Both Arcsin and Chi-Square
methods included
- New! Automatically produces
radar charts of absolute values and deviations from
expectations
- New Excel 2007 ribbon
interface
- New Excel XP-2003 toolbar
interface
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More Information and Feature List
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