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Welcome to WRC Research Systems!

    New BrandMap® 9!
  • Produces presentation ready biplots, correspondence maps, mdpref and MCA maps in seconds right from your tables
  • Exclusive Brand Projectors I & II provide interactive “what if” analysis right on the map
  • New PC and MAC compatibility
  • Windows 7 -10 and recent MAC OS-X compatible
  • The choice of professional researchers worldwide
  • New MCA module, vector intercepts and CGS distance circles
  • Both single copy and Enterprise licensing available!
  • More Information and Feature List

Trend your
Excel data!
    New BrandTrend XL!
  • Trend any and all measures along with your media and marketing activity right from within Excel
  • Scroll through time using dynamic visualization to see the effect of your executions on your trend measures
  • Zoom in on periods of interest to determine which executions or activities are affecting your trends
  • More Information and Feature List
    BrandTrend® DM
  • Visually analyze the impact of your media and marketing activities on awareness, brand image, and all other variables
  • The most advanced trend charting system available today for internal analysis and client delivery
  • Provides an ideal desktop interface for viewing and analyzing trend charts
  • Attaches directly to any Dimensions dataset to facilitate the analysis and processing of survey data results via trend charts for tracking studies
  • Provides for easy integration of your media, marketing and sales data on the chart
  • More Information and Feature List
  • To Play Demo click: BrandTrend Video
    Brand Profiler
  • Produces presentation ready brand by attribute or attribute by brand profile charts in seconds directly from your Excel tables
  • Derive new insights from Brand/Attribute grids by adjusting for brand size and other effects which make true comparison difficult
  • Both Arcsin and Chi-Square methods included
  • New! Automatically produces radar charts of absolute values and deviations from expectations
  • New Excel 2007/2010 ribbon interface
  • New Excel XP-2003 toolbar interface
  • More Information and Feature List